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CATEGORY
About

OUR CONCEPT
To some people, Fishing is a boring and dirty hobby.
To us, Fishing is something else.
We want to change this impression by showing people Fishing is not just casting a bait out and sitting down to wait.
Fishing is FASHION. Angler can be TRENDY.
This is what we, Southern Angler, want to show the world.
Our mission is to turn Fishing into a trendy lifestyle by introducing Japanese fishing products you probably can't find in local market.
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